Google Search Console is a Free Tool provided by Google to SEO Expert which show how your website is performing on Google.
Through Google Search Console or GSC you can locate various hidden nuggets like and impressions from search queries, Core Web Vitals, and some other surprises that lay in your website.
Keep reading this blog to know more about Google Search Console, if you are new to Digital Marketing. It is created to withstand zombie pages, panda claws and even penguin attacks which you need when SEO industry gets dicey.
How Google Search Console Works?
Google Search Console is a Free Service of Google which tracks your website’s performance in search results on Google Search Engine.
As a Digital Marketing Agency, we use Google Search Console Daily. We check website performance for content updates and technical changes. It helps us to informed businesses about where should we dedicate our team.
How to Set up Google Search Console?
Setting Up Google Search Console is very easy and quick, but it may require some technical support.
First, You need a Google Account
Next, Search Google Search Console or directly go to https://search.google.com/search-console
Here you need to choose a domain or prefix URL and verify your website to connect Google Search Console to your website.
After Choosing any of the options it will show you some options to verify the code. You can choose from either HTML file Option or HTML Tag Option for the easiest verification.
In the HTML File method you have to download the file and upload it to the Publit_html folder of your hosting files. And for other HTML Tag method you have to paste the code between the <head> </head> tag to your website.
Make sure that Prefix URL method includes the HTTP or HTTPS protocol and WWW or non-WWW. So, beware of pasting the URL in Prefix URL method.
History of Google Search Console
Google Search Console has given various changes and updates since its launching. There is some really crazy stuff has happened to GSC over the time.
Here we have compiled a short history of SEO bromance with GSC over the years which will give you the complete idea of what happened:-
- June 2005: Google Webmaster Tools was launched, which is now called Google Search Console.
- May 20, 2015: Google Changed the name from Google Webmaster Tools to Google Search Console.
- June 21, 2016: Google Search Console started testing new mobility usability support.
- Sept. 6, 2016: It improved Security Issues Report.
- Nov. 8, 2018: Google Search Console experimented with domain property method.
- June 26, 2019: GSC added the new Mobile-First indexing Features.
- May 27, 2020: Core Web Vitals Report were added by Google Search Console
- Nov. 22, 2021: A New Design was rolled out by GSC
- Sept. 14, 2022: GSC Launched a New HTTPS Report
- Nov. 16, 2022: Shopping Tab Listing Feature added by GSC
- Sept. 11, 2023: New Merchant Center Integrated Report added
- Nov. 15, 2023: New robots.txt report was released
- The Future: New Google AIO reports will be coming soon!
Breakdown Points of Google Search Console for SEO
Many SEO Professionals are waiting for Skynet and AIO to take over, but there is one thing which we can depend upon is Google Search Console.
So, before taking SEO Services from RBM WebTech, read the complete guide of Google Search Console.
